If you are thinking to take your business online, the first step to begin with is to make a website. However, remember to ask the freelance web developer to integrate every SEO aspects into the site, as a good-looking site alone cannot fulfill the online needs to make your business popular.
Search engine optimization plays the most important part to make your website rank higher in the search engines ensuring better traffic for the site. It helps a door that opens to the online world, establishes better connection with visitors that turns into potential clients. Begin with hiring a freelance web developer who has the right expertise in building SEO-friendly websites.
Steps to make your website SEO-friendly
Integrate social media
Social media have a special place in search engines, thus including better social media elements in the site will only give better search engine benefits. Design and display all the popular social buttons of popular sites such as Twitter, Facebook, Instagram, Pinterest, etc where you have an account. Interacting in social platforms will not only help in getting higher rank in search engines but also give the opportunity to get more customers.
Use SEO for images too
People only concentrate at optimizing their content but forget to optimize their images. Any content, be it video, audio or images are equally important as the content, hence it needs to be optimized as well. Try use the ALT tag option, also keep in mind the size of an image, too large picture will slow down your website and too small a size will make the image look distorted.
Choose the right domain name
Choosing a domain holds huge importance for search engine optimization. Using a keyword related domain name cannot always prove fruitful. Instead, choose a brand name that will help to relate with potential customers.
An appropriate URL helps to rank faster in search engines. To cite an example of a SEO friendly URL we can say www.abcd.com/bags/itemno123?=333 is not suitable at all, it is not helping the search engine to understand what the page all about is. Whereas a proper categorized URL such as www.abcd.com/shop/bag looks SEO-friendly. Also adding a number of categories such as www.abcd.com/shop/bag/clutch/pink/sequinned will only confuse the search engine.
A proper design appeals to the users that will affect your traffic rate. You can hire a freelance web designer to build you a responsive site that runs smoothly on every device. In addition, a website that runs on every browser is likely to be more advantageous. Slow loading speed, complicate navigation will add to the list of disadvantages.
Place keywords in different places
Keyword placing is another important aspect of making SEO-friendly website. Well known freelance web developers provide additional SEO services that include keyword planning. Remember to place effective keywords at regular important places such as title, H1.H2 tags, Meta description, Meta keywords, blog title, etc.