What is Brand Awareness?
“Brand awareness is the extent to which customers are able to recall or recognize a brand under different conditions. Brand awareness is one of two dimensions from brand knowledge, an associative network memory model” – Wikipedia
It leads to trust and increases your brand value. More recognition of your brand makes your brand and business more successful. It is an initial step of acquiring a customer audience to help them understand becoming comfortable with your products and services.
Why to create brand awareness
There is a list of advantages of creating a brand awareness, let’s have a look on the positive points:
- Customers come to know about your business with the thorough knowledge of your products and services.
- Even if the rate of your brand is a bit higher than others, customers will definitely prioritize your brand.
- Brand awareness helps people to know about your brand and find you out in popular Search engines when the users type your brand and business into search engines after the awareness is built.
What is the main goal of brand awareness?
To get more eyes hooked on your business you want people to stay on your blog, article, product and services pages of your company. The major goal of brand awareness is to increase the website traffic.
How to create Brand Awareness for your small business locally?
Here are the procedures to create brand awareness:
- Content Marketing – making the public relation
- Spread your content
- Collaborate with other businesses
- Make a strong online presence
- Participation in events