People have gone mad to unlock the secret of getting higher position without incurring penalties in SERP as top ranking is the most essential factor of online business. But it is true that there isn’t any magic button to press that will rank your site number 1 without any fail. Due to constantly changing nature of Google’s algorithm we need – resourcefulness, creativity, dedication and persistence.
Here are some steps to improve your keyword ranking in Google.
1.Relevant Keyword
Target your keyword. Use several
keyword Tools to finalise the choice of your keyword. It will help to understand the competitions. Long tail keyword is more effective than short-tail keywords. And your keywords must have good volume but not too much.
Choose relevant keywords that is appropriate to your website and business. You’re also more likely to get some real return on your ranking – remember that rankings in and of themselves aren’t particularly valuable, unless they’re driving worthwhile traffic and leads. For example, a party planning business might target “how to cook for a party” – but “how to cook rice” isn’t really going to be relevant to them or their target audience.
2. Conceptualize the Content
Form a plan for the actual content you are going to create that will rank for your chosen keyword. They are as following:
- An article
- A blog post
- A product page
- An index or directory of links (to other pages on your site or around the web)
- An authoritative guide
- An infographic
- A video
No matter your size or your budget, you have the ability to create a blog post. Content like infographics and videos will require more resources. Sometimes, the best way to answer a search query is with some sort of tool, like a mortgage calculator. If this is the case, you’ll need engineering resources.
3. Name Your Pages
Give your pages a descriptive name with theattribute. This is vital. Google often displays search results as a link using the Web page’s title, so write it like you want it to be read. A link called ‘untitled’ isn’t enticing, and nobody is going to click on it. When appropriate, use the page’s keyword phrase in the title. If your article is about penguins, your title should have penguins in it.
4. Pay Attention to Links
One of the biggest factors Google looks at is the hyperlink. Google looks at both links to and from your website.
Google looks at the words you use in links to help determine the content of your page. Use links within web pages as a way to emphasize keywords. Rather than saying, “click here to learn more about SEO” you should say:
Read more about SEO (Search Engine Optimization).
Links from other websites to your website are used to determine PageRank.
You can improve your PageRank by exchanging text links with other relevant websites. Linking to your own website is fine. Be a good citizen and link to places other than your own website – but only when relevant.
5. Publish
It’s (finally) time to push your content out into the world. Depending on the type of content it is, you may need to be careful about scheduling this step. This isn’t usually a consideration for evergreen content, but it may be important for content that’s tied to something in the news, an event or a trend. You may also need to coordinate with PR or other interested parties at your company, for example when launching content related to a new product or service.
These are few process that we follow to rank high for hundreds of keywords related to search marketing. Work hard, stay dedicated, your keywords will
achieve higher rank in Google. 
