The Importance of Color Theory in Website Design
A website symbolizes our business personality. Colour is one of the most powerful tools in website design. It’s a very important decision before designing and developing a website. The right colour combination is easiest way to draw the attention of the audience. If we select the wrong colour, it will convey a negative message to our audience.UNDERSTANDING COLOURS
There are 4 primary colours. Red, Yellow, Blue, and Green. Red relates to the body, yellow relates emotions, blue relates to the mind and green relates to the balance between body, mind, and emotions.-
Red: powerful, emergency, life, passion, health, romance, call to action, sale
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Yellow: caution, joy, sunshine, warmth, intensity, happiness
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Blue: trust, peace, serenity, loyalty, sadness
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Green: environmental, nature, finance, health, jealousy, growth
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Orange: impulse, confidence, friendly, safety (construction)
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Purple: royalty, wealth, romantic
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Brown: stability, natural, earth
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Gray: neutral
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White: purity, clean, innocence, neutral
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Black: power, intensity, death, authority, luxury, edginess, sophistication, unknown