What is the difference between SEO, SEM, PPC, SMM & SMO

What is the difference between SEO, SEM, PPC, SMM & SMO


SEO stands for Search engine optimization. SEO is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic/visitor and the purchase of paid space.

According to statistics, an average of 14.6% close rate is achieved from SEO leads, compared to 1.7% close leads from outbound leads. In SEO leads a customer makes the actual research of your product or service, results in higher conversion. These individuals making their research online already have a specific requirement and purpose in mind.

Search engines use complicated search algorithms to rank web pages. Google, Bing, Yahoo are the most common search engines where people search to get their desired results. Users trust Google and if your links are high in their search results in Google, they will trust your business too.


Search Engine Marketing (SEM) is a type of internet-based marketing related to the research, submission and location of a website within the search engine to gain maximum visibility and increase the share of payable or organic traffic referrals from search engines. SEM’s ultimate goal is to increase the visibility of your organization’s website on search engines like- Google, Yahoo, and Bing. Amongst them, Google is the most popular search platform.

Search engine optimization (SEO) and pay-per-click (PPC) are covered by the SEM umbrella. SEM has become an important part of a company’s marketing strategy – most new visitors to a website find it by searching Google. This presents an opportunity to  – buyers are researching you online and as they enter search queries with the intention of finding information, they are in the right position to receive marketing messages.

Benefits of Search Engine Marketing (SEM)

 Increase brand awareness and brand equity of the product.

Increase visibility – Increase website traffic.

Advertise for that audience who is already interested in.

Increases targeted leads.

Target your ads to users based on languages and locations.

Competition advantage – Marketers can enable users to select their product over their competitors.

Greater ROI — Compare to other advertising media, paid search strategies are more efficient.


PPC is paid for pay-per-click, a model of Internet marketing where advertisers pay a fee each time they click on one of their ads. Basically, this is a way to buy visits to your sites, without trying to “earn” those visits organically. Advertising in search engine is one of the most popular forms of PPC. By displaying your ads in the most relevant online places, your ads appear in a specific target market. Because on PPC you only pay when your ad receives a click. … This, in turn, increases the ROI for your PPC promotion. This is one of the most profitable marketing channels in terms of generating higher ROIs.

PPC ads are usually the first listings you see in banners and search engine results that appear e on the edges of windows during a search, and they will be marked as advertising or sponsored results. Certain websites also offer PPCs. There are several types of PPC ads – usually referred to as display ads. For example, a display ad can be a mix of images, videos, and text. What works best for you will depend on your ultimate goal.

The primary benefit of PPCs is that you are paying for advertising space, so you can be sure that you will excel in the user search. PPC is fairly easy to set up and understand when comparing the complexities of SEO. However, the PPC fee only guarantees visibility; As mentioned earlier, you pay regardless of the outcome of the click. And, compared to SEO, you have less control over the kind of traffic you collect.


SMM means marketing on social networks or promoting products and services through digital media. Basically, it is a type of internet marketing that utilizes the benefits of social networking sites as a tool for promoting websites, thus increasing traffic towards them and getting direct feedback from users. 


Social media optimization is the use of numerous outlets and communities to create awareness for a product, service brand, or event. This means developing profiles about your business/website on social media networks so that members of that network can view and share your profile/page with others. For example, if you have a blog, the best way to promote it is to create a Facebook, Twitter, Instagram and LinkedIn profile and share relevant information with people, interested in your work. It can earn a huge audience and generate traffic to your website without spending a dime.

Shirsendu and Team is working successfully since a decade and has several satisfying customers around the world. We provide each of these above mentioned services. Feel free to contact us to solve any web related issue.