Shirsendu Das, expert in consulting and developing top rated websites and web-based software and online marketing
Rational thinking between people and software is the key of success. Check our proven methodology to achieve goals
In Software development one of the key factors is skilled experts and their mental match
At Shirsendu and Team, the renowned website design company in Kolkata, India, we specialize in creating impactful brand identities that resonate with your audience and elevate your business presence.
It is important for both the individuals and business persons to establish identities. However, it is not that simple to do anyway. In todays marketing and advertising world, to establish an industry, there are several ways of promotion being utilized at a time. It is your signature mark with your product or service that has to be designed to give you an uplift in the market. All the avenues of marketing and advertising, right from online promotion to print media and offline marketing, you have to leave your mark everywhere. It is required to create a theme of your own with the help of the following things:
Absolutely. A strong brand identity is the cornerstone of any successful business. It goes beyond just a logo or color palette—it’s about creating a memorable impression that reflects your values, mission, and unique offerings. A compelling brand identity builds trust, fosters loyalty, and sets you apart in a competitive market. It shapes how customers perceive your business and influences their decision to engage with you. From website design to marketing materials, every touchpoint contributes to your brands story, making it essential to invest in a cohesive and impactful identity that resonates with your target audience.
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The word brand originates from the old german/english word to burn. Farmers used to burn their cattle with hot irons to indicate ownership with a symbol. It makes sense then that certain brands eventually denoted not only ownership, but reputation too.
Myth #1: The best quality products guarantee a high level of performance.
Truth: Without brand trust, your product is irrelevant. Your brand needs to create an idea for your production and only in the case of provisional production does it differ from the competition.
Example: Charmin is a great example of why every product needs a strong brand. Toilet paper is a boring, everyday part of our lives, and there isn’t a huge difference between a store brand and a private label.
To differentiate itself from other bathroom products, Charmin has created a fun and slightly nervous Twitter presence with grills like #tweetfromtheseat and lots of jokes about everyday bathroom use. Their direct yet genuine presence helps customers associate with their brand and remember them when they need TP.
Myth #2: There’s only one right way to build a brand.
Truth: Branding is about context. There is not only one way to create a brand; In fact, there are countless ways to build a winning brand. More importantly, your brand reflects your unique products, services, trust, values etc.
As long as you research your target market and know what your competitors are doing, you can create a brand strategy that will definitely attract your customers.
Myth #3 : Brand Consequence has been repeatedly criticized
Truth: Thanks to social media, brand consistency is much less important than before. Flexibility is a new context, which means that modern brands need to retain more key elements and adapt their look to the audience in different contexts.
Brands that provide the same information and look closely at all customer touchpoints do not attract customers, and brands with a more accurate brand are paramount.
Example: An example of a successful flexible branding campaign was Oreos Daily Twist. On its 100th anniversary, the classic cookie brand celebrated 100 days, such as “Elvis Week” and “National Cheesecake Day”.
Branding and Promotion, Define Brand Strategy, Brand presence, Online presence, Offline presence Brand Promotion ,Promotional Strategy, Online Promotion, Offline promotion. Ready to elevate your brand? Contact us today and let’s create a strategy that drives success!
The cost of a website can vary depending on various factors, just like the cost of a house may vary. Though our website projects generally start in the $5,000 range for basic business sites and range upward depending on your unique needs.
Never fear, that’s why we are here. You can learn about our time proven process in our process section.
Our standard websites take approximately 120 days to create. Our E-commerce (online store) websites take approximately 160 days to create. This time will vary from project to project.
We work with a broad range of company types [small start-ups, large corporations, nonprofits, B2B, B2C and more] across many business industries [technology, food, apparel, health + beauty, camps, travel, finance, arts, fair trade, and more.]
The project starts with a 50% deposit. After design sign off and before we move into programming, we collect 25%. Once we have completed and fulfilled our scope, the final 25% is collected and your website is then scheduled for launch.
How to optimize: It is suggested to optimize images and minify .JS, .CSS files, remove unused codes to reduce bandwidth uses. It is also suggested to use embedded videos from YouTube / Vimeo etc. to reduce bandwidth use.
In case of buying a webspace/hosting for your website you must consult with your web developer before you buy anything. A hosting server provides basic functionalities to run your web scripts. If you buy such a hosting which does not support the script you need to run, you are basically wasting your money. Also note that developing a website needs some time, in general most web developers / companies do work on their own server until development finishes so you can save a few bugs until your website is not fully developed. Also in a few cases your development company can offer free hosting with website development. But in this case you must understand their policy carefully so it should not be troublesome for you in future.
Hosted web solutions providers are generally a larger company than Custom Website development companies / freelancers. They do very good promotions of their products, they offer discounts/ free tenures to trap customers. Generally they attract people by saying “It’s cheap and easy” However ultimately they charge a lot more than custom development and it is not as easy as you show in promotional videos. More than that they have few hounders ready templates. You have to choose one of them, and the only thing you can change is text and images, colors etc.. You have no options to use your own layouts you have in mind. Thay will add charges for using different functionality every month. They will take additional commission for every transaction and you can only use plugins/payment gateway they provide /tie up with them. They can remove features/ functionalities /payment gateways anytime based on their policy.
YES! we do build custom Web based business applications. Till now we have delivered 20+ such type of apps which are still working with highest customer satisfaction.
YES! We do. We do have expertise in different kinds of popular / non-popular PHP frameworks, CMSs and E-Commerce platforms. We also have experts in Design, Development, Online Promotion and Maintenance of any kind of website and/ or small to medium web applications.
We generally take 50% advance on the agreed amount and rest 50% before delivery. However, it varies case to case. For medium to large projects, we divide the total amount into multiple parts based on progress of work.